WHERE DYNAMIC STRATEGY MEETS AESTHETIC AUTHORITY

BEHIND THE VISION

Yecca Zeng is a creative consultant and fractional leader with 15+ years of experience at the forefront of intimates, loungewear, and activewear. While serving as Design Director at Victoria's Secret, she built the patented Featherweight Max Sport Bra franchise, relaunched the VSX activewear label, and re-architected PINK's full product assortment.

She is a force of energy from first insight to final execution, whether collaborating on strategy and creative direction with established brands or helping individual inventors translate wearable technology into market-ready designs. A natural storyteller with an insatiable curiosity, she elevates every team she leads, every brand she works with, and every product she touches.

Yecca's work is inseparable from the world that made her. Inheriting China's spirit of relentless innovation, shaped by France's legacy of artisanal devotion, and sharpened by New York's commercial acumen, her ever-expanding global perspective fuels a bold instinct for unexpected solutions.